Cloaked is a privacy app that generates unique email addresses, phone numbers, and passwords for every service you sign up for. In a world where data breaches happen weekly and spam calls are constant, that’s a compelling pitch. After testing Cloaked for several months, here’s what it actually delivers.
What Cloaked does
Cloaked creates disposable identities for online signups. When you register for a new service, Cloaked generates a unique email address, phone number, and password that forward to your real contact information. If a service gets compromised or starts spamming you, you can disable that specific identity without affecting anything else.
The app works as a browser extension (Chrome, Firefox, Safari) and a mobile app (iOS and Android). When you encounter a signup form, Cloaked can auto-fill with a new identity in one click. Emails sent to your Cloaked addresses forward to your real inbox, and calls to your Cloaked numbers ring through to your real phone.
How the identity protection works
Each Cloaked identity is fully functional. The email addresses actually receive and forward messages. The phone numbers can receive calls and texts. This isn’t just masking, it’s creating real, working contact information that’s tied to a specific service.
The password manager component generates strong, unique passwords for each account and stores them securely. This overlaps with dedicated password managers like 1Password or Bitwarden, but the integration with identity masking makes the workflow smoother. You’re not just generating a password, you’re generating an entire identity in one step.
Cloaked uses end-to-end encryption for stored data. According to their privacy policy, they can’t access your real contact information or read forwarded messages. This is important because the whole point of a privacy tool is that you don’t have to trust the provider with your data.
What works well
The signup flow is seamless. When you land on a registration form, Cloaked detects it and offers to create a new identity. One click generates everything: email, phone, password, and even a username if you want. The auto-fill works reliably across most sites, and the identities are immediately functional.
Spam control becomes trivial. When a service starts sending too many emails or your Cloaked phone number gets added to a marketing list, you can mute or delete that specific identity. Your real contact information stays clean. This alone justifies the app for anyone who’s tired of unsubscribing from email lists.
Breach isolation is the real value. When a service you use gets hacked (and statistically, it will), the compromised data includes a Cloaked email and password, not your real ones. You disable that identity, create a new one if you still want to use the service, and move on. No password reset chains across dozens of accounts.
Where it falls short
Some services block masked emails. Certain websites detect and reject email addresses from known masking services. This is more common with financial institutions and government services that require “real” contact information. Cloaked works around this for most sites, but it’s not universal.
The phone number masking has limits. Cloaked phone numbers work for receiving calls and texts, but some services require phone numbers for two-factor authentication that doesn’t work well with forwarded numbers. In practice, this means you may still need to use your real phone number for certain high-security accounts.
It’s another subscription. Cloaked costs $9.99 per month or $99.99 per year for the individual plan. There’s a family plan at $15.99/month that covers up to five people. For people who already pay for a password manager, VPN, and other privacy tools, adding another subscription may feel like a lot.
How it compares
Apple’s Hide My Email feature (included with iCloud+) offers similar email masking for Apple users, but it doesn’t cover phone numbers or passwords. Firefox Relay provides free email masking but with significant limitations on the free tier. SimpleLogin, now owned by Proton, offers email aliasing at a lower price point but without phone number masking.
Cloaked’s advantage is the all-in-one approach. Instead of juggling separate tools for email masking, phone masking, and password management, everything lives in one app. Whether that convenience is worth the premium depends on how much you value simplicity.
Who should use it
Cloaked is most valuable for people who sign up for many online services and want to keep their real contact information private. It’s also useful for anyone who’s been burned by data breaches or is tired of managing spam across multiple email accounts.
If you already use a password manager and are comfortable with Apple’s built-in privacy features, Cloaked may offer marginal improvement. But if you’re starting from scratch on privacy hygiene, it’s a solid all-in-one solution.
The verdict
Cloaked delivers genuine privacy protection through disposable identities that actually work. The signup flow is smooth, the spam control is excellent, and the breach isolation provides real peace of mind. The price is reasonable for what you get, though some services blocking masked contacts and the subscription fatigue factor are worth considering.
Rating: 4 out of 5. A well-executed privacy tool that solves real problems, with room to grow in phone masking compatibility.